- Identify Your Goals - When you set out to promote your music, don't try to cover too much ground at once. Look at the way larger artists are promoted - they have specific campaigns that promote specific things, like a new album or a tour. Choose one thing to promote, like:
- A single
- A show
- A website
Once you know what to promote, you will be able to make clear goals for yourself, i.e. if you want to promote your website, then your goal is to bring traffic to the site. With these goals in mind, you'll find it easier to come up with promotion ideas, and you'll be better able to judge the success of your promotions.
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